Candy Kitchen Home Baking Inclusions

Creative Agency: James By The Sea
Client: County Confectionery
Location: Cornwall, UK
Project Type: Commercial Work

Candy Kitchen® is a new range of inclusions for the home baking market.

We wanted to create a fun brand, that would appeal to adults as well as children to encourage baking together.

We used cardboard tubes for the packaging, that are easily re-sealable and have great shelf presence. Visual cues of home baking were used to emphasise the product's use and reinforce the brand. This included the chef's hat, rolling pin and the wooden spoon that forms the logo. We printed on the reverse of the board to to achieve a craft feel.

A tight colour palette was selected and interchanged to differentiate flavours and to keep a consistent look and feel across the range. The background polka dots add energy and fun but also act as a cultural reference.